improving linkedin

you don’t need to make your LinkedIn pretty.

you need to be findable and obvious.

1) turn on “Open to work” (without the green badge)

• profile → Open to → Finding a job
• fill in: roles, contract type, location
• at the end: recruiters only

why: this changes internal routing. you land on the radar without telling everyone you are job hunting.

2) fix the headline (SEO + intent)

include:

• current or target role
• 5 keywords recruiters search for

examples:

• Backend Engineer | Node.js, TypeScript, PostgreSQL, AWS, CQRS
• Mobile Engineer | Android, Kotlin, Jetpack Compose, CI/CD, BLE
• Fullstack | React, Node.js, Prisma, Postgres, AWS

the headline has to work as a query.

3) rewrite About + Top Skills

about (template)

1. who you are + focus
2. 2 to 4 impacts (number, time, scale)
3. stacks
4. what you want (a clear target)

example block (edit it for your reality):

• Atuo com sistemas distribuídos e automação de pipelines.
• Stack: Node/Bun, TypeScript, AWS, Mongo/DocumentDB, Redis, filas.
• Busco backend/distributed systems com impacto real em produto.

top 5 skills

repeat the techs you want to stick to your name.

4) add relevant sections (without padding)

add profile section:

• projects (with links)
• certifications and courses (if they support the target)
• publications, awards, or volunteering (if they tell a story)

rule: if it does not help the target role, it stays out.

5) improve experience descriptions (bullets, not prose)

replace text with bullets using:

• XYZ: Did X, measured by Y, using Z
• STAR: Situation → Task → Action → Result

and always:

• explicit stack
• scope (users/requests/data)
• impact (time, cost, bugs, revenue, SLA)

6) copy from the best (boolean search)

you don’t need to invent a format. you need to steal structure.

example:

site:linkedin.com/in ("Python" AND "Django" AND "Sao Paulo" AND (developer OR engineer OR backend))

open the best profiles and copy:

• headline
• first lines of the about
• how they write bullets
• how they show impact

7) continuous review cycle

• ask 1 or 2 people in the field for feedback or a recommendation
• adjust the stack as your focus changes

if you do only this, your LinkedIn goes from a dead business card to a funnel.